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Z Télé is a specialty channel that shifted from being science fiction and fantasy based to focusing on reality based television shows. The voyeuristic tendency is underlined by creating a clear division between the extreme lives explored in the shows (porn stars, pawn shop owners, tattoo artists) and the people who watch them. Naked and Afraid is one such show. It couples up a man and a woman, gets them completely naked and throws them into the wild to fend for themselves under extreme conditions. The rebrand campaign included posters, radio, billboards and web applications.
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Agency: Les Evades
Creative Director: Jack Latulippe
Art Directors: Martin Dupuis, Pascal Lefebvre
Copywriter: Felix Legare
Jungle image: Louis Hébert
Photographer: Alain Desjeans
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